{"product_id":"ruthie-belle-easy-lift-primer","title":"Ruthie Belle Easy Lift Primer","description":"\u003ch5\u003e\u003cstrong\u003ePRODUCT DETAILS \u003c\/strong\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eEasy Lift Primer 15ml by Ruthie Belle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe Easy Lift Primer by Ruthie Belle is the safest science-based primer for lash lift \u0026amp; brow lamination. Unlike traditional primers, which open the lash cuticle as quickly and destructively as a bolt of lightning, Easy Lift Primer has been specially formulated to open the cuticle slowly and gently; like a flower bud slowly unfurling its petals. Primes lashes so they stick securely to the shield, no more annoying pop-offs!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEasy Lift Primer has 3 purposes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eTo speed up lotion processing times.\u003c\/li\u003e\n\u003cli\u003eTo prepare lashes for the treatment by making their structure super soft so it's easy to shape them without using glue.\u003c\/li\u003e\n\u003cli\u003eTo fully open lash cuticles without dehydrating them as regular primers do.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis ultra-gentle formulation leaves lashes \u0026amp; brows soft, supple, and ultra-pliable while allowing the cuticle to open fully. The result is evenly primed, perfectly-prepped lashes or brows every single time! It also removes sebum and natural oils without dehydrating or damaging lashes. A great choice for clients with especially coarse, or stubborn lashes and brows. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cem\u003eNote: Easy Lift Primer is intended to be used ONLY with gentle lotions, as it enhances the effect of the lifting lotion. Lashes can easily become over-processed if Easy Lift is used with more aggressive lash lift products.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 15 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUsage: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e30 lash lifts \u003c\/li\u003e\n\u003cli\u003e15 brow lamination\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePAO\u003c\/strong\u003e: 6M\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFOR PROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eLonger curing time allows cuticles to open 100%, allowing the primer to penetrate evenly\u003c\/li\u003e\n\u003cli\u003eRemoves sebum and natural oils without dehydrating or damaging lashes\u003c\/li\u003e\n\u003cli\u003eMakes lashes soft, supple, and \"super-bendy\"\u003c\/li\u003e\n\u003cli\u003ePrimes lashes so they stick securely to the shield — no more annoying pop-offs\u003c\/li\u003e\n\u003cli\u003eGreat for clients with especially coarse, stubborn lashes or brows\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHOW TO USE\u003c\/h5\u003e\n\u003cp\u003e\u003cem\u003eNote: Easy Lift Primer is intended to be used ONLY with gentle lotions, as it enhances the effect of the lifting lotion. Lashes can easily become over-processed if Easy Lift is used with more aggressive lash lift products.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLash Lift\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1) Apply a generous amount of Easy Lift Primer on the lashes. Cover all lashes thoroughly, but avoid flooding the eyes. It is recommend a Long Tip Microbrush for the speediest application.\u003c\/p\u003e\n\u003cp\u003e2) Let Easy Lift Primer process for 30 seconds; there’s no need to remove or rinse it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBrow Lamination \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1) Use a Mini Lamination Brushes to apply Easy Lift Primer on brows.\u003c\/p\u003e\n\u003cp\u003eUse enough product to cover all brow hairs, especially tiny crosshairs that are the most difficult to lift. Don’t press hard on the skin while covering the brows with Easy Lift Primer to avoid skin irritation!\u003c\/p\u003e\n\u003cp\u003e2) Let it process for 30 seconds; no need to rinse or remove. \u003c\/p\u003e\n\u003ch5\u003eINGREDIENTS\u003c\/h5\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Alcohol Denat., Diethyl Phthalate, Biotin, Parfum, Sodium Hydroxide, Sodium Chloride, Sodium Sulfate, Hydroxypropyl Methacrylate, Benzyl Alcohol, PGDMA, P-Hydroxyanisole, Hexyl Cinnamal, Linalool, +\/-ci 17200\/ci 60725\/ci 19140\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade in Germany \u003c\/p\u003e","brand":"Ruthie Belle","offers":[{"title":"Default Title","offer_id":64473932202353,"sku":"rqr1787957073340","price":27.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/9769\/2529\/files\/ruthie-belle-easy-lift-primer_1.jpg?v=1787957079","url":"https:\/\/www.ivorywillow.shop\/products\/ruthie-belle-easy-lift-primer","provider":"My Store","version":"1.0","type":"link"}