{"product_id":"om-curl-curl-shampoo-250ml","title":"O\u0026M Curl Curl Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eO\u0026amp;M; Curl Curl Shampoo 250ml\u003c\/strong\u003e is a strengthening, curl-enhancing shampoo that gently cleanses while nourishing and defining curls. Formulated with natural oils and proteins, it locks in hydration, boosts fullness, and smooths frizz for healthy, bouncy curls. Safe for colour-treated hair.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey benefits\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGently cleanses while enhancing curl definition\u003c\/li\u003e \u003cli\u003eStrengthens and adds fullness with Hydrolysed Rice Protein\u003c\/li\u003e \u003cli\u003eHydrates and softens with Avocado Oil and Vitamin E\u003c\/li\u003e \u003cli\u003eSupports long-lasting curls with Chia \u0026amp; Flaxseed Polysaccharides\u003c\/li\u003e \u003cli\u003eControls frizz and provides heat protection with Hydrolysed Corn Starch\u003c\/li\u003e \u003cli\u003eKeeps hair colour vibrant and safe\u003c\/li\u003e \u003cli\u003eVegan, cruelty-free, sulfate-free, and paraben-free\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eApply to wet hair and gently massage into scalp and lengths.\u003c\/li\u003e \u003cli\u003eRinse thoroughly and repeat if necessary.\u003c\/li\u003e \u003cli\u003eFor best results, follow with O\u0026amp;M; Curl Curl Conditioner and Curl Curl styling products.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eFAQs\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIs this shampoo suitable for all curl types?\u003c\/strong\u003e Yes – it’s designed for wavy, curly, and coily hair textures, helping to define natural curl patterns.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes it strip colour?\u003c\/strong\u003e No – it’s colour-safe and formulated to protect and preserve vibrancy.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWill it dry out my hair?\u003c\/strong\u003e No – it’s infused with Avocado Oil and Glycerin to maintain softness and hydration.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIs it vegan and cruelty-free?\u003c\/strong\u003e Yes – O\u0026amp;M; products are vegan, cruelty-free, and free from sulfates and parabens.\u003c\/p\u003e","brand":"O\u0026M Original Minerals","offers":[{"title":"Default Title","offer_id":64473748210033,"sku":"kfn1787953058281","price":23.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/9769\/2529\/files\/om-curl-curl-shampoo-250ml_1.jpg?v=1787953064","url":"https:\/\/www.ivorywillow.shop\/products\/om-curl-curl-shampoo-250ml","provider":"My Store","version":"1.0","type":"link"}