{"product_id":"joico-defy-damage-protective-shield","title":"Joico Defy Damage Protective Shield","description":"\u003cp\u003e**Strengthen, shield, and smooth – your daily defence against damage.**\u003c\/p\u003e\n\u003cp\u003eColoured, bleached or heat-styled hair? It’s time to shield up. Joico’s Defy Damage Protective Shield is a lightweight leave-in that helps guard against the things that weaken hair over time – like heat styling, UV rays, pollution and daily brushing.\u003c\/p\u003e\n\u003cp\u003eWith bond-building SmartRelease™ Technology and protective lipids, it strengthens from within while smoothing frizz and boosting shine. Use it daily for softer, healthier, more resilient strands.\u003c\/p\u003e\n\u003cp\u003e**Who Is This For?**\u003c\/p\u003e\n\u003cp\u003ePerfect for weakened, damaged, colour-treated or frequently styled hair that needs a bit of backup. Great for all hair types – especially those prone to frizz, breakage or dullness.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":64473816039793,"sku":"lnt1787954693779","price":16.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/9769\/2529\/files\/joico-defy-damage-protective-shield_1.jpg?v=1787954700","url":"https:\/\/www.ivorywillow.shop\/products\/joico-defy-damage-protective-shield","provider":"My Store","version":"1.0","type":"link"}