{"product_id":"color-wow-dream-coat-anti-humidity-hair-treatment-200ml","title":"COLOR WOW Dream Coat Anti-Humidity Hair Treatment 200ml","description":"\u003cp\u003eAnti-frizz treatment waterproofs your hair to stop frizz, even in the worst humidity.\u003c\/p\u003e\n\u003cp\u003eColor chemicals leave hair porous and vulnerable to humidity. Dreaded moisture gets in – hair gets puffy, frizzes out!\u003c\/p\u003e\n\u003cp\u003eDr Joe Cincotta, PhD and Chief Chemist, Color Wow\u003c\/p\u003e\n\u003cp\u003e“The key to fighting frizz is all about controlling moisture levels and locking the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that lay down a heavy coat on hair’s surface, (which deflate volume and leave the hair greasy) Dream Coat uses a groundbreaking, heat-activated polymer technology that is lighter than a feather. Dream Coat scatters teeny droplets randomly on hair’s surface. When heated with your blow-dryer these droplets connect and crosslink, forming an invisible, hydrophobic matrix that does two things:\u003c\/p\u003e\n\u003cp\u003e1) Compresses each strand into a sleek, silky, supple shape\u003cbr\u003e2) Sheathes every strand in a light, imperceptible “raincoatâ€\u003c\/p\u003e","brand":"COLOR WOW","offers":[{"title":"Default Title","offer_id":64473803030897,"sku":"yxk1787954221364","price":26.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0918\/9769\/2529\/files\/color-wow-dream-coat-anti-humidity-hair-treatment-200ml_1.jpg?v=1787954227","url":"https:\/\/www.ivorywillow.shop\/products\/color-wow-dream-coat-anti-humidity-hair-treatment-200ml","provider":"My Store","version":"1.0","type":"link"}